The World of Pabst Blue Ribbon

Our Story

Pabst Blue Ribbon has been an American classic for over a century. Somewhere along the way we realized, life isn’t just about breaking the rules…it’s about how you make new ones.

What we didn’t see coming was the Pabst mindset breaking beyond its borders, catching fire around the world, paving the way with a new generation, making the Blue Ribbon its very own.  

Pabst Blue Ribbon doesn’t tell you how to break the rules….we just support those who help create new ones.

Pabst Blue Ribbon, an American Classic…Made for a true Original.



Always good for all the time.
The original lager with 4.7% ABV.


For epic nights and big moments.
A full-bodied lager with 6.5% ABV.


For everyone to join the occasion.
An authentic and delicious non-alcoholic beer.